Hero camera photo gun7/26/2023 It is a satire of the action genre and associated clichés, containing several parodies of action films in the form of films within the film. It may have generated record year-end cash balances and revenues that were 30% up on 2020, according to its earnings call, but the distinct lack of action during the pandemic hasn't exactly helped its bottom line.Last Action Hero is a 1993 American fantasy action comedy film directed and produced by John McTiernan and co-written by Shane Black and David Arnott. While dreaming up next-gen GoPros is fun, the company doesn't have unlimited resources. Now it seems GoPro is preparing to build on that newfound versatility with new forms of hardware "at the end of 2022". The GoPro Hero 9 Black launch seemed like a big evolution for action cameras because its GoPro Labs software opened up new paths beyond the usual dirt trails. The rise of smartphones has forced all camera manufacturers to think outside the box of their traditional offerings, and GoPro is no different. But there could be a gap for a premium GoPro alternative, particularly for home-streamers who want something that's just as comfortable venturing outdoors.Īnalysis: GoPro prepares to spread its wings again There's currently no way to raise the low bit-rate of GoPro cameras when you're live-streaming, and they still lack the finesse and feature set of a dedicated choice like the Elgato Facecam, which offers an excellent 1080/60p output. But GoPro's current live-streaming limitations mean there could be a gap for a dedicated device. You can already live-stream directly to the likes of Twitch with any GoPro from the Hero 7 Black onwards, while those with a GoPro Subscription can also stream directly to their audience via a private link. And it's certainly not impossible that one of the "professional" use cases that GoPro has in mind is Twitch and YouTube streamers. The traditional camera giants are falling over themselves to become the default choice for streamers and vloggers, a market that already numbers 50 million people (and counting) according to data analysts SignalFire (opens in new tab). But pro-friendly features like 10-bit video recording and time-code syncing would be, even if the GoPro Cinema (or whatever it's ultimately called) is twice as expensive as the GoPro Hero 10 Black. That doesn't necessarily mean a 1-inch sensor, like the RX0 II, as GoPro would likely want to maintain its excellent electronic stabilization. Indeed, Ridley Scott used GoPros to make The Martian (opens in new tab), with the director stating that the cameras “became a character in the movie they were mounted on the astronauts Matt’s character actually records all of his video logs on them in the habitat." But despite these occasional starring roles, there's no doubt that a more specialized GoPro in the vein of a Sony RX0 II would go down well with filmmakers. CEO Nick Woodman said "we're going after developing premium solutions" and that "I think it sometimes gets missed that GoPros are used by professionals the world over, whether it's for film, television, their own commercial purposes, their own research purposes". GoPro CinemaĪ modified GoPro from Back-Bone mods (Image credit: Back-Bone)Ī pro-level GoPro seems the most likely candidate for one of the four product categories that the action maker talked about in its earnings call. If so, we reckon it'd be tailored to a more specific use case, though, most likely FPV drone fliers, rather than the average action cam fan. Still, it's possible that GoPro might be able to overcome those issues and make a more premium DJI Action 2 rival. Also, as our GoPro Hero 5 Session review remarked, it was "fiddly to use" with a "poor battery life". First, the Hero Session range – which was discontinued in 2018 – was still aimed at the same non-specialist audience as the standard Hero series. The little cube-shaped camera came with the tagline 'GoPro Performance, Simplified' and was designed to fit into nooks and crannies that standard GoPros couldn't squeeze into.īut we're not convinced this is the kind of camera GoPro has in mind when it talks about "specialized knives" to complement its Swiss Army knife flagship. When GoPro talks about new form factors, it's hard not to immediately think about a revival of its Hero Session from 2015.
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